Marketing

Marketing Major(UMKG)

A marketing major is a practical, career-oriented major that requires analytical skills, logic and creativity. Students will develop the skill of determining consumer needs, to translate those needs into products and services and to sell them locally or globally. Students will also learn about the distribution of goods and services, consumer behavior, pricing policies, channels of retail and wholesale distribution, advertising, sales, research, and management. This major prepares students for a career in marketing.

Major Core courses (13):
 ACCT 220 Introduction to Financial Accounting
 ACCT 221 Introduction to Managerial Accounting
 BUIS 200 Introduction to Business Systems
 ECON 101 Principles of Macroeconomics
 ECON 102 Principles of Microeconomics
 FINA 330 Managerial Finance I
 MGMT 215 Legal Environment of Business
 MGMT 280 Organizational Behavior
 MGMT 372 Operations Management
 MGMT 485 Business Policy and Strategy
 MRKT 271 Marketing Principles

(the following two required courses can fulfill General Education requirements)
 MATH 118 Business Statistics (Gen. Ed. Domain II-A)
 MATH 218 Business Calculus (Gen. Ed. Domain II-A)

Major Requirements (3)
 MRKT 310 Marketing Research
 MRKT 301 Brand Management
 MRKT Strategic Marketing

Major Electives (3):
 Choose any three MRKT course at the 300- level or above or any of the following:
 MGMT 300 Doing Business Abroad
 MGMT 308 Managing Cross Cultures
 MGMT 495 Internship, with chair's approval

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