Students study visual communication theory and its application, become experienced in the fundamentals of concept design and implementation, and develop group based written and verbal skills. All of these are brought to bear in an internship where tasks and performances closely match day-to-day expectations of a corporate employer. Students are prepared for a career in such fields as public affairs, corporate illustration and design, and in-house print and electronic media communications, as well as advertising and public relations.
Concentration requirements (12 courses):
COMM200 Introduction to Computer Graphic Design
COMM230 Organizational Communication
COMM270 Advertising Techniques
COMM275 Public Relations
COMM495 Internship in Communication Arts
Choose one (1):
COMM205 Small Group
COMM207 Interpersonal Dialogue
COMM213 Advanced Public Speaking
COMM328 Argumentation and Advocacy
COMM370 The Rhetorical Tradition
Choose one (1):
COMM220 Principles of Mass Communication
COMM234 Intercultural Communication
COMM245 Cultural Aspects of Media Representation
Choose two (2):
COMM226 Writing for Visual Media
ENGL225 Introduction to Journalism
ENGL280 Persuasive Writing
ENGL282 Creative Writing
ENGL284 Prose Writing
ENGL286 Professional Writing
ENGL331 New Writing
ENGL335 Feature Writing
ENGL371 Business Writing
ENGL372 Technical Writing
Choose one (1):
BADM215 Legal Environment of Business
BADM280 Applied Organizational Theory and Management
MRKT271 Marketing Principles
Two (2) additional Communication Arts performance or production courses.
