Case Studies in Fashion
34.455

COURSE DESCRIPTION

A case methods course using real situations from existing textile, apparel, home furnishings and retail companies.  Decision making using facts and concepts exhibited in each case is emphasized.  Underscored are factors such as executive responsibilities, ethics, consequences, and pressures in the work place.  Field trips are an integral part of this course.

 Prerequisite:  34.251  Fashion Merchandising: Theory & Distribution

COURSE OBJECTIVES

1. The student will develop a personal system for case preparation.

2. The student will develop methods for reading a case efficiently.

3. The student will analyze and prepare cases for discussion

4. The student will communicate analysis of cases in written and oral form.

5. The student will observe selected industry examples through field trips.

 

	Field trips are an integral part of analyzing individual businesses. Recent trips:     Neiman Marcus       Decelle's      Target       Merle Norman Cosmetics       BJ's Distribution Center
Student Investigation of Wal-Mart
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