The Fashion Design and Retailing Major has two concentrations:  Merchandising (FDM) and Apparel Design (FDA).  Our first four learning goals apply to both concentrations; additional learning goals relate to each specific concentration.

Fashion Design and Retailing students enrolled in the Merchandising Concentration (FDM) will:

1. Investigate and evaluate the relationship of apparel construction techniques and fiber and fabric properties to apparel designs and their end use.
2. Research the major factors that affect the design, purchase, and trade of apparel and textiles to create a well written research project.
3. Apply the principles of design, motives of dress, business cycles, and the soft goods chain to the overall fashion industry.
4. Analyze the apparel design and retailing industry in the world marketplace.
5. (FDM)  Identify and apply the principles of retailing to create a complete business plan including an assortment of merchandise to meet the needs of a specific target market.
6. (FDM)  Internalize the major strategies of the retailing industry in regards to location, sales, merchandise management, and promotion.
7. (FDM)  Present information in an organized and effective manner incorporating written, oral, and electronic components.

Fashion Design and Retailing Students enrolled in the Apparel Design Concentration (FDA) will:

1. Investigate and evaluate the relationship of apparel construction techniques and fiber and fabric properties to apparel designs and their end use.
2. Research the major factors that affect the design, purchase, and trade of apparel and textiles to create a well written research project.
3. Apply the principles of design, motives of dress, business cycles, and the soft goods chain to the overall fashion industry.
4. Analyze the apparel design and retailing industry in the world marketplace.
5. (FDA)  Identify, describe, demonstrate and evaluate apparel construction and production methods.
6. (FDA)  Create and develop original apparel designs from initial concept to finished garment utilizing flat pattern methods, draping techniques, garment specification writing, and the use and evaluation of high quality apparel production methods.
7. (FDA)  Draw fashion illustrations and flat sketches, by hand and on a computerized illustration system, that show accurate apparel design lines, correct body proportions, and realistic rendering of fabric to create an illustrated collection of designs and garment specification/product development materials.
8. (FDA)  Develop and present orally and visually a professional quality portfolio of original design ideas and concept boards to show apparel that meets the needs of specific target markets, for a variety of apparel categories, and to demonstrate product knowledge and terminology used in the apparel  industry. 
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Fashion Design and Retailing Program