Volume 10

Attitudes Towards Interracial Dating: The Perceived Importance of Race and Interest Similarity

Stacy Saint Louis and Sarah Kozlowski

This study was developed to examine the perceived importance of race and similarity in dating selections. One hundred and twenty undergraduate college students, whom were mostly white, were presented with a scenario of a white male making a date selection from a variety of personal ads. The personal ads were manipulated to fit the description of white and non-white celebrity female characters with similar and dissimilar interest to that of the white male character. The students completed questionnaires that included measures of perceived acceptability and compatibility for the scenario characters. Results indicated that interest and personality similarities were more important than race similarities. These finding may suggest that race may no longer be a major factor when choosing a dating partner.

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