Office of Assessment
Fashion Design and Retailing
Fashion Design and Retailing Mission Statement
The Fashion Design and Retailing Program prepares students for a career in the Apparel Design and Merchandising Industry
The Apparel Design Concentration (FDA) prepares students for a career in fashion design, technical design, patternmaking, personal styling, product coordination, product development, and research and development. Students explore creative and technical aspects of the apparel design process and acquire skills in areas such as advanced apparel construction techniques, computerized design programs, flat pattern design, draping, fashion illustration, global production, costume history, textile properties, specification writing and portfolio development.
The Merchandising Concentration (FDM) prepares students for a career in corporate strategy planning, retail analysis, retail/wholesale buying, retail management, international product sourcing, and visual merchandising. Students gain an understanding of retail operations from an industry perspective and acquire skills in areas such as business plan development, buying office functions, consumer behavior, fashion promotion, global production systems, costume history, international cultures, market research and trend forecasting.
Fashion Design and Retailing Major Learning Objectives
- Investigate and evaluate the relationship of apparel construction techniques and fiber and fabric properties to apparel designs and their end use.
- Research the major factors that affect the design, purchase, and trade of apparel and textiles to create a well written research project.
- Apply the principles of design, motives of dress, business cycles, and the soft goods chain to the overall fashion industry.
- Analyze the apparel design and retailing industry in the world marketplace.
In addition, students enrolled in the Merchandising Concentration (FDM) will:
- (FDM) Identify and apply the principles of retailing to create a complete business plan including an assortment of merchandise to meet the needs of a specific target market.
- (FDM) Internalize the major strategies of the retailing industry in regards to location, sales, merchandise management, and promotion.
- (FDM) Present information in an organized and effective manner incorporating written, oral, and electronic components.
In addition, students enrolled in the Apparel Design Concentration (FDA) will:
- (FDA) Identify, describe, demonstrate and evaluate apparel construction and production methods.
- (FDA) Create and develop original apparel designs from initial concept to finished garment utilizing flat pattern methods, draping techniques, garment specification writing, and the use and evaluation of high quality apparel production methods.
- (FDA) Draw fashion illustrations and flat sketches, by hand and on a computerized illustration system, that show accurate apparel design lines, correct body proportions, and realistic rendering of fabric to create an illustrated collection of designs and garment specification/product development materials.
- (FDA) Develop and present orally and visually a professional quality portfolio of original design ideas and concept boards to show apparel that meets the needs of specific target markets, for a variety of apparel categories, and to demonstrate product knowledge and terminology used in the apparel industry.