Marketing Concentrations
You can choose either a Marketing Concentration or Sales Concentration while pursuing a degree at FSU. Our Marketing Concentration provides a broad understanding and a diverse skillset, and our Sales Concentration prepares you for a career with industries that seek graduates with the life skills imparted in our sales program.
Career Opportunities
Marketing Executive
Develop all aspects of a marketing campaign for a company, from start to finish.
Public Relations Specialist
Communicate with the general public on behalf of an organization.
Marketing Research Analyst
Assess consumer opinions on every aspect related to an organization's goods and services.
Social Media Manager
Oversee an organization's entire social media strategy to increase brand visibility and engagement.
Marketing Manager
Outline the objectives, costs and execution details of a company's marketing strategy.
Brand Manager
Oversee all aspects of the marketing process for a specific good or service.
Meet Our Faculty
Sandra Rahman, DBA
Zahra Tohidinia, Ph.D.
Michael Harrison, DBA
Ella Karat, Ph.D.
Internship Opportunities
As a Marketing Major at FSU, you can take part in on-campus internships at FSU's Entrepreneurship Innovation Center and MetroWest Economic Research Center (MERC). We partner with Coca-Cola Northeast for annual summer Marketing and Sales internships and have placed students with the New England Patriots, Worcester Red Sox, TJX, MathWorks, Woods Hole Oceanographic Institute and many more organizations in Massachusetts.
Jornell Abadia '23, Marketing Major, Digital Marketing Associate at MassBio
“Getting a good job right out of college has been a dream come true. I am gaining a wealth of knowledge and skill sets that will significantly benefit my career growth.”
Tania Evora, Marketing Major
“Marketing combines my interests in advertising and social media, so it’s been a really good fit. My professors have been amazing and I feel like I have really good job prospects with this degree.”
