Liz Larson is a seasoned marketing professional with over 30 years of experience across major financial services firms including investment management, banking, and life insurance as well as advertising agencies. Most recently, she served as Vice President of Brand and Advertising at the 9th largest US mutual fund manager. Liz’s expertise covers the full spectrum of the marketing mix, including brand, audience definition, segmentation, go-to-market strategy, research and analytics, paid and social media, digital marketing, and event management. She has managed large corporate and small teams, substantial global budgets, and led large agency relationships, with a strong focus on B2B marketing. Passionate about her field, Liz enjoys sharing her deep knowledge of all things marketing. In her free time, she enjoys dog training, gardening and baking.
