Dr. Werner Krings is a Visiting Associate Professor in the Marketing Department at Framingham State University, where he is in his eighth year teaching Marketing Principles, Digital and Social Media Marketing, and International Marketing. He brings more than 30 years of international business experience across Europe, North America, and Asia, with expertise in B2B marketing, digital transformation, executive education, and strategic business development.
His scholarship includes peer-reviewed publications and book chapters in outlets such as Industrial Marketing Management, Springer, and Edward Elgar Publishing. He has also contributed to Directors & Boards, CEOWorld, and Family Office Magazine. His research focuses on digital strategy, social capital, artificial intelligence, and executive education.
Dr. Krings holds a Doctor of Business Administration from Henley Business School, University of Reading, a doctoral degree academically equivalent in rigor and standing to a PhD. He also holds an M.Sc. in Business and Management Research from Henley Business School, a Global MBA from Warwick Business School, an M.Sc. in Financial Planning from Bentley University and a Master’s degree in Business and Economics from the University of Passau.
