Marketing Concentrations

You can choose either a Marketing Concentration or Sales Concentration while pursuing a degree at FSU. Our Marketing Concentration provides a broad understanding and a diverse skillset, and our Sales Concentration prepares you for a career with industries that seek graduates with the life skills imparted in our sales program. 

Marketing Student
Program Requirements

Program Requirements

The General Education Requirement 
All students must satisfy a general education requirement consisting of eleven (11) courses outside of the major department. The General Education Domain III-C (Global Competency, Ethical Reasoning, and/or Human Diversity) requirement is satisfied through the completion of major in Marketing.

Course Prerequisites 
Courses may have specified conditions for enrollment, such as prior completion of less advanced courses, permission of the instructor, or appropriate placement test scores. Students should refer to course descriptions in the department listings for prerequisite requirements.

Related Minors 
Students are encouraged but not required to select a minor in another discipline that may enhance the students’ preparation for their individual employment or graduate school goals. Students should discuss these possibilities with their academic advisors.

We offer two minors, Sales and Marketing.

Two (2) required courses:

  • MRKT 181 Marketing Principles
  • MRKT 301 Brand Management

Choose three (3) from the following:

  • COMM 231 Advertising Techniques

or

  • MRKT 313 Advertising & Promotions
  • COMM 275 Public Relations
  • MRKT 218 Personal Branding and Business Etiquette
  • MRKT 240 Consumer Behavior
  • MRKT 308 Digital and Social Media Marketing
  • MRKT 310 Marketing Research
  • MRKT 318 International Marketing
  • MRKT 410 Advanced Marketing Research
  • MRKT 480 Strategic Marketing
  • MRKT 495 Internship in Marketing
  • SPMK 324 Sports Marketing

Required courses (4):

  • MRKT 181 Marketing Principles
  • SMKT 212 Sales Skills
  • SMKT 312 Advanced Sales Skills
  • SMKT 360 Sales Management and Leadership

One (1) elective from the following list:

  • COMM 322 Persuasion and Social Influence
  • COMM 357 Strategic Communication
  • SMKT 495 Internship in Sales

Career Opportunities

The Marketing Program prepares students for a wide-range of careers in business including:

Professionals in a meeting room

Marketing Executive

Develop all aspects of a marketing campaign for a company, from start to finish. 

Public Relations Specialist

Communicate with the general public on behalf of an organization.

Marketing Research Analyst

Assess consumer opinions on every aspect related to an organization's goods and services. 

Social Media Manager

Oversee an organization's entire social media strategy to increase brand visibility and engagement.

Marketing Manager

Outline the objectives, costs and execution details of a company's marketing strategy. 

Brand Manager

Oversee all aspects of the marketing process for a specific good or service.

Highlights

Average salary for Marketing Analysts

$77K

Average salary for Marketing Manager

$146K

Projected growth annually through 2028

8%

Meet Our Faculty

Photo of Sandra Rahman

Sandra Rahman, DBA (Sabbatical Fall 2025)

Professor, Marketing Department
Photo of Dr. Zahra Tohidinia

Zahra Tohidinia, Ph.D. (Leave of Absence Fall 2025)

Chair of Marketing, Assistant Professor (On sabbatical Spring 2025), Marketing Department
Photo of Michael Harrison

Michael Harrison, DBA

Professor and Interim Chair, Marketing Department
Photo of Ella Karat

Ella Karat, Ph.D.

Assistant Professor, Marketing Department
Girl smiling in art gallery

Internship Opportunities

As a Marketing Major at FSU, you can take part in on-campus internships at FSU's Entrepreneurship Innovation Center and MetroWest Economic Research Center (MERC). We partner with Coca-Cola Northeast for annual summer Marketing and Sales internships and have placed students with the New England Patriots, Worcester Red Sox, TJX, MathWorks, Woods Hole Oceanographic Institute and many more organizations in Massachusetts.

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