Marketing

Do you ever find yourself admiring – or perhaps lamenting – how a business or organization promotes itself to the world? If you have a knack for social media and an interest in branding and advertising, then a degree in Marketing might be a great fit.

Marketing is essential for the success of every organization and business. The process of identifying customers and selling a product or service all comes down to marketing. Framingham State University’s in-depth marketing program is designed to equip students with the digital, analytical, and creative skills necessary to make them highly sought-after by all types of organizations and employers. According to the Bureaus of Labor Statistics Occupational Outlook Handbook, Advertising, Promotions, and Marketing Manager jobs are projected to grow faster than average at 8% annually through 2028. So the time is right to gain the skills needed to excel in this exciting field.

On average, Marketing Analysts and Specialists earn over $77,000 annually while Marketing Manager's average salary is over $146,000 annually. A Bachelor’s degree is typically required for these positions. Our Sales Concentration and Sales Minor positions you for a career in a multitude of industries and organizations that seek graduates with the life skills imparted in our sales program. Sales people are essential to most organizations and occupy a uniquely important position at the heart of today's global economy.

Faculty in the Marketing Department are current or former marketing professionals who have worked on behalf of some of the largest brands in the world. Today, they are dedicated to teaching and mentoring our students, while keeping up with the latest trends and innovations in the field.

As a Marketing Major at FSU, you can take part in on-campus internships at FSU's Entrepreneurship Innovation Center and MetroWest Economic Research Center (MERC). We also partner with Coca-Cola Northeast for annual summer Marketing and Sales internships and have placed students with the New England Patriots, Worcester Red Sox, TJX, MathWorks, Woods Hole Oceanographic Institute and many more organizations in Massachusetts.