Marketing Concentrations
You can choose either a Marketing Concentration or Sales Concentration while pursuing a degree at FSU. Our Marketing Concentration provides a broad understanding and a diverse skillset, and our Sales Concentration prepares you for a career with industries that seek graduates with the life skills imparted in our sales program.

Program Requirements
The General Education Requirement
All students must satisfy a general education requirement consisting of eleven (11) courses outside of the major department. The General Education Domain III-C (Global Competency, Ethical Reasoning, and/or Human Diversity) requirement is satisfied through the completion of major in Marketing.
Course Prerequisites
Courses may have specified conditions for enrollment, such as prior completion of less advanced courses, permission of the instructor, or appropriate placement test scores. Students should refer to course descriptions in the department listings for prerequisite requirements.
Related Minors
Students are encouraged but not required to select a minor in another discipline that may enhance the students’ preparation for their individual employment or graduate school goals. Students should discuss these possibilities with their academic advisors.
- ACCT 220 Introduction to Financial Accounting
- ACCT 221 Introduction to Managerial Accounting
- BUAN 204 Analytical Techniques for Business
- BUIS 200 Introduction to Business Systems
- ECON 101 Principles of Macroeconomics
- ECON 102 Principles of Microeconomics
- FINA 248 Managerial Finance
- MGMT 215 Legal Environment of Business
- MGMT 280 Organizational Behavior
- MGMT 372 Operations Management
- MRKT 181 Marketing Principles
- STAT 107 Business Statistics
Required Capstone Course:
- MRKT 240 Consumer Behavior
- MRKT 301 Brand Management
- MRKT 308 Digital and Social Media Marketing
Choose three (3) electives 300-level or above from:
- COMM 231 Advertising
- COMM 275 Public Relations
- MGMT 300 Doing Business Abroad
- MRKT 218 Personal Branding and Business Etiquette
- MRKT 310 Marketing Research
- MRKT 313 Advertising and Promotions
- MRKT 318 International Marketing
- MRKT 410 Advanced Marketing Research
- MRKT 495 Internship in Marketing
- SMKT 212 Sales Skills
- SPMK 324 Sports Marketing
We offer two minors, Sales and Marketing.
Two (2) required courses:
- MRKT 181 Marketing Principles
- MRKT 301 Brand Management
Choose three (3) from the following:
- COMM 231 Advertising Techniques
or
- MRKT 313 Advertising & Promotions
- COMM 275 Public Relations
- MRKT 218 Personal Branding and Business Etiquette
- MRKT 240 Consumer Behavior
- MRKT 308 Digital and Social Media Marketing
- MRKT 310 Marketing Research
- MRKT 318 International Marketing
- MRKT 410 Advanced Marketing Research
- MRKT 480 Strategic Marketing
- MRKT 495 Internship in Marketing
- SPMK 324 Sports Marketing
Required courses (4):
- MRKT 181 Marketing Principles
- SMKT 212 Sales Skills
- SMKT 312 Advanced Sales Skills
- SMKT 360 Sales Management and Leadership
One (1) elective from the following list:
- COMM 322 Persuasion and Social Influence
- COMM 357 Strategic Communication
- SMKT 495 Internship in Sales
Career Opportunities
The Marketing Program prepares students for a wide-range of careers in business including:

Marketing Executive
Develop all aspects of a marketing campaign for a company, from start to finish.
Public Relations Specialist
Communicate with the general public on behalf of an organization.
Marketing Research Analyst
Assess consumer opinions on every aspect related to an organization's goods and services.
Social Media Manager
Oversee an organization's entire social media strategy to increase brand visibility and engagement.
Marketing Manager
Outline the objectives, costs and execution details of a company's marketing strategy.
Brand Manager
Oversee all aspects of the marketing process for a specific good or service.
Highlights
$77K
$146K
8%
Meet Our Faculty

Sandra Rahman, DBA (Sabbatical Fall 2025)

Zahra Tohidinia, Ph.D. (Leave of Absence Fall 2025)

Michael Harrison, DBA

Ella Karat, Ph.D.

Internship Opportunities
As a Marketing Major at FSU, you can take part in on-campus internships at FSU's Entrepreneurship Innovation Center and MetroWest Economic Research Center (MERC). We partner with Coca-Cola Northeast for annual summer Marketing and Sales internships and have placed students with the New England Patriots, Worcester Red Sox, TJX, MathWorks, Woods Hole Oceanographic Institute and many more organizations in Massachusetts.

Jornell Abadia '23, Marketing Major, Digital Marketing Associate at MassBio
“Getting a good job right out of college has been a dream come true. I am gaining a wealth of knowledge and skill sets that will significantly benefit my career growth.”
Tania Evora, Marketing Major
“Marketing combines my interests in advertising and social media, so it’s been a really good fit. My professors have been amazing and I feel like I have really good job prospects with this degree.”
