Sports Management

The Sports Management major focuses on providing students with the knowledge and skills necessary to effectively manage and lead organizations within the sports industry. The sports industry continues to evolve and adapt to new trends and technologies. Our Sports Management program provides students with the knowledge and skills needed to thrive in an ever-changing landscape.

The major combines elements of business, management, marketing, sociology, and sports to prepare individuals for careers in the dynamic and diverse world of sports management.

If you are passionate about sports or wish to combine sports with business this major fulfils that need. Sports Management offers many diverse career opportunities; upon completion of a bachelor’s degree in this major, graduates are well-equipped to pursue careers in a variety of fields such as:

  • Event Management
  • Facilities Management
  • Marketing
  • Operations
  • Public Relations
  • Sales
  • Corporate Sponsorship
  • Social Media

Why Sports Management?

Sport and sport-related industries are a growing business segment globally, nationally, and regionally. The sport segment is estimated at $440.77 billion in 2021 and is projected to grow to $599.99 billion in 2025 and $826 billion by 2030. (Sports Global Market Report 2021) The global fantasy football industry worth is expected to cross over $1 billion by 2026 (Plunkett Research). 

The multidisciplinary nature of the major allows for flexibility and diverse career paths within the sports industry. FSU Sports Management alumni have or are working in the following roles:

  • Client Services Representative
  • Coordinator of Fan Services & Entertainment
  • Email Communications Manager
  • Game Day Operations
  • Marketing Program Manager
  • Marketing Solutions Specialist
  • Promotional Team Member
  • Season Ticket Sales Executive

We have a track record of student success at internships and jobs in the sports industry. Our students have interned with the Boston Bruins, Boston Red Sox, New England Patriots, Pawtucket Red Sox, Worcester Railers, Holy Cross College, 98.5 The Sports Hub, and more.

Students have obtained full-time positions with the Boston Red Sox, New England Patriots, New England Revolution, 98.5 The Sports Hub, and more.

Real-world Experience

We believe strongly in the value of students obtaining real-world experience in the field of Sports Management before graduation. Whether through internships, practicums, or real-world projects, our students gain practical skills and insights that prepare them for success in the field. Our majors take on experiential internship opportunities at professional sports organizations such as the Worcester Red Sox and Boston Bruins, gaming companies, and public organizations. For many of our students, these internships can lead to job opportunities right out of school. Students have the chance to pair the major with a complimentary minor, such as International Business, Hospitality and Tourism Management, Marketing, and more.

Student Testimonial

“My internship with the Massachusetts Pirates Football team gave me a great experience to apply the skills I was taught at FSU and was able to translate them to real-world problems and solutions.” John Jepson, Sports Management Major